Legal

Privacy Policy

Effective date: October 31, 2026

Who we are

ALA Coaching ("we", "us", "our") provides private athletic training in Atlanta, Georgia, and remote coaching. This policy explains how we handle the personal information you share with us through alacoaching.org, including our enrollment form.

Information we collect

When you complete our enrollment form, we collect:

  • Your full name, email address and phone number
  • The athlete's name, age and sport
  • An emergency contact name and phone number
  • Your selected package, signed agreement and media consent choice

Consultations are booked through our scheduling provider, Calendly, which collects the details you enter when choosing a time.

When a coach or organization submits a team consultation request on our Team Development page, we collect the representative's name, organization, email, phone number and the general team details they choose to share (sport, age group, number of athletes, location, program interest and goals). We do not ask for individual athletes' personal information through that form.

If you are enrolling on behalf of a child, please only share the information needed to arrange their training. We do not knowingly collect information directly from children under 13 without a parent or guardian.

How we use your information

  • To review and confirm your enrollment and payment
  • To contact you by phone, text message or email about your consultation and training
  • To send you a copy of your signed agreement and confirmations
  • To plan training suited to the athlete's age, goals and experience
  • To respond to questions you send us

We will only contact you about your enquiry and your training. We do not send marketing messages unless you ask to receive them, and you can opt out at any time by replying STOP to a text message or asking us directly.

How we share your information

We do not sell, rent or trade your personal information. Your phone number and other details are never shared with third parties for their own marketing purposes.

We use trusted service providers to run this website, securely store enrollment details, schedule consultations and send emails. They process your information only on our behalf and only to provide those services. We may also disclose information if required by law.

How we protect and keep your information

Enrollment information is stored securely with restricted access. We keep it only as long as needed to provide coaching and for reasonable record-keeping, after which it is deleted.

Your choices and rights

You can ask us at any time to see, correct or delete the personal information we hold about you, or to stop contacting you. Just get in touch using the details below.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with its effective date.

Contact us